Entrepreneurs’ Cognitive Schemas and New Venture Business Model Innovativeness: The Mediating Effect of Environmental Scanning
نویسندگان
چکیده
Sustainable innovation now plays a leading role in the transformation and upgrading activities of enterprises, new business model is increasingly typical form innovation. Therefore, based on neo-institutional theory organization, this study mainly analyzes impact cognitive schemas ventures’ innovativeness by selecting service industry enterprises as research object referring to data from China Statistical Yearbook “China Innovation Entrepreneurship Index”. In addition, we entrusted professional market companies incubators collect 142 valid questionnaires. The results show that general schema negatively affects innovativeness, while specific positively it. Specifically, reduces level effort sustainability entrepreneurial environmental scanning activities, which not conducive design highly innovative models; only improves but also drives entrepreneurs pay more attention information outside industry, model.
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ژورنال
عنوان ژورنال: Sustainability
سال: 2023
ISSN: ['2071-1050']
DOI: https://doi.org/10.3390/su15043299